And it’s presentation day… *drum rolls* Next Wednesday!

Hi everyone!

It seems like just yesterday that we were first saying hi to you. And now, it’s practically 6 days to presentation day! Talk about time going by too quickly.

We’re highly excited to unveil our entire communications plan for UN Women to all of you, as we feel that we have indeed done our very best to come up with something we are proud of. We hope you will think the same on Wednesday!

Speaking of which, we would like to cordially invite anyone of you to attend the conference and check out our plan! The details of the conference are as follows.

Date: Wednesday, 30th November 2011

Time: 9.00am (please do arrive by 8.45am so that you can be seated accordingly)

Venue: National Volunteer and Philanthropy Centre (NVPC),
6 Eu Tong Sen Street
#04-88, The Central
Singapore 059817

If you need more directions on how to get there, please click here.

Also, if you are attending, please do RSVP with us at so that we know who might be attending and we can arrange to cater to you, as well as to thank you for coming to support us. 🙂

It’s 6 days till that final leap! We hope you’re as excited as we are. Have a great weekend!

Much love,

Everyone at Beacon Communications


Strategy, Messaging & Tactics

Another big hello to one and all!

We know it’s been over a month since we last updated, and we do apologise for the lack of updates but we can officially say that we’re knee deep in trying to make our Public Relations plan for UN Women as much of a success as we can!

Meetings with our awesome client Ms Katrina Dick have been most fruitful and informative, with discussions on what we intend to do and her much-appreciated critique on our ideas.

As such, we can say that we’re just about finalising our strategy, messaging and tactics portions of the plan after having a pretty intense discussion with Katrina yesterday.

And with that, we wish all of you, especially our Muslim friends a very happy Hari Raya Haji. Enjoy the long weekend, while we try to enjoy ours with work! 😛

Much love,

Everyone at Beacon Communications

Research in progress…

Hello everyone!

We hope you all are doing well. 🙂

We must say that we are very excited to be commencing on our project with UN Women! We had a very fruitful first meeting with our client, Ms Katrina Dick, and we would like to sincerely thank her for all the information she’s given us to help us in our research.

Of course, with every big project like this, comes the task of having to conduct both primary and secondary research. Hence, we would like to kindly seek your help in doing our survey, which goes towards our primary research of understanding all of you and learning how we can reach out to you.

Beacon Communications Survey

It will only take around 5-10 minutes of your time, and we sincerely do appreciate any help we can get with this survey! If you could help us pass it on, that would be highly appreciated as well.

Finally, if we do approach you for an in-depth interview, we thank you in advance for taking your time to help us out.

With that, once again, we thank you all for helping us and supporting us as we strive to come up with the best possible plan we can for UN Women!

Have a great rest-of-the-week! 🙂

Much love,

Everyone at Beacon Communications



A very warm welcome to the official site of Beacon Communications.

Just to introduce ourselves, we are Beacon Communications – a team of final-year students from Murdoch University based in Singapore’s campuses who are currently undertaking a final-year module entitled MCC307 – Campaign Management

As of right now, we are currently in the midst of commencing work with our client – UN Women – and are very excited to be working them as we do strongly believe in the rights of women.

If you would like to find out more about our consultancy and our individual members, please do head to our About page.

And if you do have any comments or wish to contact us, please feel free to leave a comment or write to us at

With that, we wish everyone a good week ahead. 🙂